Bolton Sourcing

The Challenge

Bolton Sourcing needed a site that could do double duty — read as a credible industrial procurement partner to first-time visitors, while giving returning buyers a fast way to browse equipment categories and get a quote. A template read as generic; a full custom build from a typical agency was priced and timelined for a company twice the size.

What We Built

• A full equipment catalogue across four categories — laser cutting systems, oil & gas equipment, heavy machinery, and manufacturing tools — each with its own detail page
• An animated stats bar and process timeline that build trust before a visitor ever reaches the contact form
• A structured-data and FAQ layer built for both search engines and AI answer engines from day one, not bolted on later
• An inquiry form wired directly to the team’s inbox — no CRM overhead needed at this stage