DIY Builders
Wix, Squarespace, a WordPress theme
Our ApproachBolton Web
Custom-built, by people who get your industry
Legacy Agencies
The traditional web design shop
01Starting price
$0 – $500
$300 – $10,000
$15,000 – $50,000+
02Pricing model
Monthly subscription, plus paid plugins as you go
One flat price, quoted upfront — no hourly billing
Retainers and hourly billing that often outlast the project
03Typical turnaround
Days — if you're building it yourself
2–3 weeks, start to finish
Months of meetings before anything ships
04Underlying build
A theme running on a page builder — not real code
Hand-coded — no bloated plugins, no template ceiling
Often just WordPress underneath, with an agency markup
05Industrial-sector experience
Generic templates with no idea what a spec sheet is
Built by a team that comes from the industrial world
Usually general-purpose — you end up training them on your industry
06Bilingual EN / 中文 delivery
English only, unless you buy a translation plugin
Native bilingual delivery, built in from day one
A separate line item, if it's offered at all
07Code ownership on delivery
You don't own the platform — cancel and the site is gone
100% ownership of all files and code, no lock-in
Often locked into their CMS, hosting, and billing
08Post-launch support
You're the IT department — hosting, plugins, security patches
30–90+ days of support included, on every plan
Usually a separate maintenance retainer, billed monthly
09Who you're really talking to
A help-center article, or nobody at all
The person who builds your site is the person you talk to
A salesperson, then a project manager, then a developer you never meet